Bright One To Work On Violence Against Women Brief

Bright One Communications, a volunteer-run communications agency for third sector organisations, announces that it is working on The Pixel Project, an independent volunteer-led campaign to raise awareness and funds to stop violence against women.

The Pixel Project sees the Pixel Project team partnering with Malaysias Womens Aid Organisation (WAO) and the USA-based National Coalition Against Domestic Violence (NCADV) in an innovative and truly global campaign to raise US$1 million for both organisations to support the victims of violence against women and help address this dramatic problem in their respective countries.

Bright One Communications will be managing the UK publicity for The Pixel Project, which aims to launch in January 2010, and will be helping to drive the global web 2.0 campaign which has already received a great deal of interest.

Core Facts

The Pixel Project enjoys the United Nations Population Funds (UNFPA) commendation and intends to reach its fundraising goal by getting a worldwide audience to collectively unveil a world-exclusive million-pixel collage of photographs of group of global celebrity male models online for $1 per pixel.
Award-winning international photographer Jillian Edelstein has been announced as the principal photographer for the campaign, and she will be photographing the male celebrities. South African born Jillian has an enviable portfolio of celebrity portraiture, and has been involved with a number of charitable projects, including recent work with Gwyneth Paltrow for Save The Children Fund.

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Quotes

The Pixel Project team, WAO and NCADV believe that positive male role models will help men realise that as they are part of the problem, so they are part of the solution to ending violence against women. We also hope that this campaign will inspire and mobilise a global audience especially men to work together to address the problem while ensuring that WAO and NCADV have enough funds to buffer them against the current recession.

Regina Yau, Founder, The Pixel Project

"We are delighted to be working with The Pixel Project team as part of their worldwide campaign to raise awareness of domestic violence issues. The campaign has the potential to improve the lives of hundreds of thousands of women worldwide and we look forward to seeing how the campaign develops over the coming months."

Ben Matthews, Founder, Bright One