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The Pixel Project Partners with “Say NO – UNiTE” to Help End Violence against Women around the World

The United Nations Development Fund for Women (UNIFEM) has invited The Pixel Project
(http://www.thepixelproject.net), a global Web 2.0-driven fund and awareness raising project,
to be a launch partner in their global advocacy initiative ‘Say NO – UNiTE to End Violence
against Women.’

Core Facts

  1. Violence against women is a major public health and human rights problem throughout the world. It is estimated that 1 in 3 women will experience gender-based violence in her lifetime.

  2. ‘Say NO – UNiTE’ is a global call for action to end this pandemic. The multi-year initiative will contribute towards ending violence against women and girls through advocacy and outreach as well as spotlighting global efforts and demonstrating the groundswell of support and activism on the issue.

  3. The initial campaign target is to reach 100,000 ‘actions’ by March 2010 and 1 million actions in one year. Actions to be showcased and counted can range from reaching out to students at schools, to volunteering at local shelters, advocating for legislation or donating funds towards programmes that protect women and girls from violence.

  4. The Pixel Project will play an important role in supporting Say NO – UNiTE in reaching its ‘action’ target whilst also generating publicity and interest in the initiative. The campaign aims to raise US$1 milllion in 2010 by selling a world-exclusive million-pixel photograph of a group of global Celebrity Male Role Models online for US$1 per pixel, while using the power of the Internet to drive viral word-by-mouth awareness-raising. Each pixel sold will count as one ‘action’ in the ‘Say NO – UNiTE’ campaign.

  5. The funds raised will be shared equally between Malaysia’s Women’s Aid Organisation (http://www.wao.org.my) and the USA’s National Coalition Against Domestic Violence (http://www.ncadv.org) to help them stay open and keep their advocacy, education and safety programmes and services for women facing gender-based violence running through the ongoing global recession

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  • PDF File   Name: The-Pixel-Project---Press-Release---Say-NO-partnership-announcement_FINAL.pdf, Size: bytes, Download

Quotes

"Say NO – UNiTE’ is a global platform to support advocacy and awareness raising efforts towards ending violence against women. On an interactive web platform (http://www.saynotoviolence.org)
individual activists, organizations and government partners can build their own web pages to highlight their initiatives. This way, they can reach national/local audiences and spread the word around the world – linking local and global advocacy on the issue. We are pleased that The Pixel Project has joined ‘Say NO - UNiTE’ to showcase their innovative initiative that raises much needed resources for organisations on the ground."

Urjasi Rudra, Coordinator of Say NO – UNiTE

“Galvanising global grassroots action to stop violence against women is one of The Pixel Project’s goals. Therefore we are delighted to be a launch partner for UNIFEM’s ‘Say NO – UNiTE’ campaign. We look forward to working together to prevent, stop and end violence against women on a worldwide scale.”

Regina Yau, The Pixel Project’s Founder and President

Company information

The Pixel Project is an innovative Web 2.0 effort to raise funds for the Women’s Aid Organisation (WAO) Malaysia & the USA’s National Coalition Against Domestic Violence (NCADV) while turbo-charging global awareness about violence against women. The Pixel Project: Because it’s time to stop violence against women. Together.

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25th November 2009

Main Press Contact

Laura Vergani

Strategic Consultant, Bright One

07870 607521

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