The Pixel Project Wall of Support: Calling for An End to Violence Against Women

The Pixel Project, a global Web 2.0-driven awareness and fund raising organisation working to end Violence Against Women (VAW), will launch The Pixel Project Wall of Support on 8 March 2010 to coincide with International Women’s Day. The Wall of Support will be a thought-provoking gallery of YouTube video endorsements from people from all walks of life who support The Pixel Project and its mission to inspire men and women to work together to prevent, stop and end VAW.

Core Facts

The Wall of Support is the latest innovation from The Pixel Project in a series of interactive and interconnected social media-based community initiatives intended to unite people from all walks of life to speak up against VAW. The video endorsements are uploaded to YouTube and displayed on the Wall of Support page in the Community Buzz section of The Pixel Projects website (http://www.thepixelproject.net). Guidelines for making and submitting a video can be found on the website as well.
These endorsements will complement the Celebrity Male Role Model Public Service Announcement videos including one from a renowned Nobel Laureate that will be launched later in 2010 to accompany the unveiling of the mystery million-pixel online portrait collage of the Male Role Models. This portrait collage will be collectively revealed by a global audience at US$1 per pixel to raise US$1 million to be shared between Malaysias Womens Aid Organisation and the USAs National Coalition Against Domestic Violence.
In addition, each video endorsement will be automatically counted as an action towards helping UNIFEMs Say NO UNiTE campaigns bid to raise 1 million grassroots actions against VAW by November 2010 (http://www.saynotoviolence.org).
Guidelines for submitting a video can be found at http://www.thepixelproject.net/community-buzz/wall-of-support/.

Videos

Quotes

"The Pixel Project has taken the unusual step of requesting YouTube video endorsements because they are more personal and authentic than the standard written endorsements generally favoured by most campaigns. By putting a human face and voice to every endorsement, we hope that this growing global chorus of voices against VAW will ignite conversation and focus public attention on the urgency of ending gender-based violence afflicting one in three women around the world."

Regina Yau, Founder and President of the Pixel Project