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UK sends 11 million text messages an hour

The Mobile Data Association (MDA) has welcomed new evidence of the UK’s ever growing appetite for mobile messaging, illustrated in its latest report.

Core Facts

  1. The continued growth of messaging is highlighted by a 2009 daily average of 265 million text messages and 1.6 million picture messages. 2009’s text message total was 96.8 billion, while over 600 million picture messages were sent across the whole year.

Quotes

“These statistics show that even with new social media forms of messaging such as Twitter and Facebook, people are using SMS as a social messaging tool because of its simplicity and ubiquity. There remains a significant and still developing role for text messaging. In a seemingly relentless tide of status updates, tweets and pokes, the UK population’s love affair with mobile messaging for instant, on-the-go communication continues to deepen.”

Steve Reynolds, MDA Chairman

Company information

The MDA was formed in 1994 to reflect the common voice of the mobile data industry. The longest established dedicated Mobile trade association in the UK promotes the use and benefits of mobile data throughout industry and business. Press, regular industry conferences and seminars, and the operation of industry-interest websites help promote a high level of awareness amongst users and advisers, directly influencing operational management.

Please visit http://www.themda.org for further information.

28th January 2010

Main Press Contact

Mark Hawkins

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